Power Up Your Blogging Best Practices

Fast-Track Your Blogging Best Practices

One tag should relate to a variety of keywords and themes that you've posted about and no more than three tags should be assigned by you .  Make certain are not repetitive of one another and varied because this can actually damage your SEO efforts. Link Internally and Externally When appropriate, including internal links and external links throughout your article is a blogging best exercise. Together with reviving a number of your articles that is old and helping readers find exactly what theyre searching for linking permits you to underline your website's validity.  You can link to other blog posts or into your webpages.   Shorten Your Blog URL Website URLs are among the very first things that search engines crawl because its another touch point for those motors to inform what your webpage is all about.  For this reason, its important to keep your URL readable and also to avoid a mess of numbers and figures that provide no context to the reader or to search engines.

 

Take The Stress Out Of  Blogging Best Practices

Below is a sheet that breaks down the anatomy of a URL; it reveals where to place keywords in URLs and the best way to structure them.  Remember that your URL doesn't need to be a direct pick from the webpage title.  Because they're easier to understand Utilizing URLs is a blogging best practice. You'll be on the ideal path to creating a site strategy and creating high-quality articles for your readers.

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From what Ive learned, technical SEO only gets you so far.  Stay there and to achieve the top, an article needs to be useful to the reader.  The reason for this is since it contrasts with Googles number one need to rank the finest, most useful content . To aid you, here are just six of the practices Ive used to assist my posts rank.  By the end of the post, youll have a easy playbook.    The fantastic Word Length If you Google Perfect word length for a blog article youll encounter this commonly used chart in the Serp IQ research: Many people utilize this chart to warrant writing really very long articles. In my experience, a super-useful 200-word guide will outrank a manual of 2,000 words any day.  But my personal rule of thumb would be to aim for 1,500 words.  And while I just said there's not any ideal span, I follow this principle because it forces me to consider all angles of this subject Im writing about.

Changes in Blogging Best Practices

  They scan.  In fact, research finds that youre blessed if people read over 20 percent of what youve written. Consequently, if you want to keep people youve got to break down your writing . They seem like work.  They scare off people.  They leave your website if you frighten people off.  And should they leave your website, thats a sign to Google that your post isnt very helpful.  And when its not helpful, you start to fall in rankings.  Therefore, when you compose, look for chances to divide your paragraphs into shorter chunks. Your Headings Want Hooks Look at both of these subheadings and pick the one that captures your interest more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline catches my interest more, and Ill guess it will for you also.

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The very first headline has the answer.  How do you fry an egg Use cooking spray.  Theres no hook. Theres no reason to read the article.  Curiosity is created by the headline.  You dont understand what will create an egg easier to unsubscribe unless you continue reading. And if they remain on your page longer, theres a sign to Google which youve got great content.  So, after youve written your article, go back and look for opportunities to make hooks.  If you need assistance with your hooks and headlines, 1 source I turn to time and time again is that this free guide on How to Write Magnetic Headlines. The Big Benefit When You Use Measures and Lists Have you ever thought about why we like lists so much It turns out our brains are wired for lists. A research conducted by Florida State University discovered that list-making eliminates the cognitive effects of unfulfilled objectives. Participants in the study were much more likely to reach goals if they created lists compared to those who didn't.

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A Featured Snippet is an answer to a search outcome that Google chooses out of an articleand most frequently its in the form of a list.  From the case above, Google shows lots of steps on how to plan an event right within its results.  The reason Featured Snippets are so valuable is that if your article is your one Google picks to attribute, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for many of Wild Apricots articles, as theyve improved our rankings and our traffic.  If you would like to get a Featured Snippet, theres some speculation on how Google picks them, but normally when I write a blog article, I attempt to include lists or steps as frequently as possible.   The Kinds of Pictures That Work Best Take a look at these two images.  Which do you like better (Images from Big Stock Photo.com) Ill have a guess and say its the image of the happy, smiling people. Its not that the picture of stones isnt appealing, but its that were really hardwired to like pictures of people improved.

Advanced Blogging Best Practices

Since I started using pictures of people in my blog posts, Ive noticed they get shared a lot more, which is another variable Google believes in its positions.  Its a little change which makes a significant difference.    Your Posts Should be Evergreen Have you ever clicked on an article from a Google search result simply to find the content outdated When I come across obsolete content, I click on the back button and try another result. Thats why should I need something to rank highly, I try to make whats called evergreen contentcontent that stays applicable over a long time period.  This means I avoid writing about matters which have time-based info or fads.   This has increased our blog traffic over 400 percent. If youd like my entire playbook on nonprofit SEO, it is possible to observe my free webinar How to Boost Your Organization by Getting Lots and a lot of Traffic to Your Website.